91ÖÆƬ³§¹ú²úAV

Walters, Daniel J.; Fernbach, Philip M. Investor memory of past performance is positively biased and predicts overconfidence. Proceedings of the National Academy of Sciences of the United States of America. 9/7/2021, Vol. 118 Issue 36, p1-8.Ìý

André, Quentin. Methodological Advances in Consumer Research. Advances in Consumer Research. 2021, Vol. 49, p821-826.ÌýÌýÌýÌýNoise in the Process: A Meta-Analysis of Mediation Effects in Marketing Journals Aaron Charlton, College of

Spending is influenced by many factors. One that has received little attention is the meaning that people give to the act of spending. Spending money might imply that someone is relatively wealthy—since they have money to spend—or relatively poor—

MarketingÌýÌýÌýÌýGladstone, Joe J.; Pomerance, Justin.ÌýÌýÌýÌýJournal of Personality & Social Psychology.ÌýJan2025, Vol. 128 Issue 1, p147-195.ÌýÌýÌýÌýA Glass Half Full of Money: Dispositional

Consumer well-being involves not only the pursuit of pleasure, but also the pursuit of meaning. However, little is known about how people perceive the costs and benefits of meaning- versus pleasure-oriented experiences. We find that compared to

Evoking simplicity in marketing communications has become popular among marketing practitioners, but little is known about its effects on consumers and firms. The current work focuses on consumers' perceptions of the simplicity or complexity of

The difficulty of determining how many observations to collect is a source of inefficiency in consumer behavior research. Group sequential designs, which allow researchers to perform interim analyses while data collection is ongoing, could offer a

Paolacci, Gabriele; André, Quentin. Probabilistic Outcomes Are Valued Less in Expectation, Even Conditional on Their Realization. Management Science. Nov2024, Vol. 70 Issue 11, p7524-7536.ÌýÌýÌýÌýMost theories of decision making

Most theories of decision making under risk assume that payoffs and probabilities are separable. In the context of a lottery, the subjective value of a prospective outcome (the payoff) is assumed to be independent of the likelihood that the outcome

Netemeyer, Richard G.; Lynch Jr., John G.; Lichtenstein, Donald R.; Dobolyi, David. Financial Education Effects on Financial Behavior and Well-Being: The Mediating Roles of Improved Objective and Subjective Financial Knowledge and Parallels in